Sofia Wang | Source | Sr. Marketing Specialist - Luxury Appliances Division at EMPAVA

Sofia Wang

Sr. Marketing Specialist - Luxury Appliances Division at EMPAVA
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Sofia is a Senior Performance Marketing Specialist for the Luxury Appliances division at EMPAVA; with over five years of experience in driving e-commerce growth within both B2B and B2C sectors. In her role as a marketing and sales consultant, she creates data-driven marketing and sales campaigns that enhance brand visibility and consumer engagement.

Sofia holds a Bachelor's degree in Economics & International Business, which gives her a unique perspective on global consumer markets and cross-border commerce strategies. Through her unique combination of digital marketing expertise and international trade insights, Sofia successfully develops impactful campaigns tailored to resonate across diverse customer segments.

She frequently provides thought leadership on emerging trends in home improvement, innovative appliance solutions, interior design, e-commerce strategies, and digital consumer behavior.

Employment
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  • EMPAVA
    Sr. Marketing Specialist - Luxury Appliances Division
Media
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  • EMPAVA 2024 KBIS RECAP

    KBIS 2024 brought in the highest attendance rate to date, while EMPAVA debuted its largest booth and full suite of new products. With loads of sales and media meetings, two award shows, a live mermaid, tons of social media activity, and more, the show was an all around success!

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  • DIY Soundproofing: Affordable Acoustic Panels for Quiet Spaces
    Sofia suggests creating DIY acoustic panels using $10 lumber and $15 acoustic insulation. With basic tools, you can build a panel in an hour for under $25. Sofia says, “It’s a pragmatic, low-budget solution that anyone with a bit of DIY spirit can attempt!” Place panels where sound bounces most for a cozy, quiet space.
  • Washing Produce: Essential Steps for Food Safety
    Sofia emphasizes washing produce to remove "75-80% of pesticide residues" and prevent illnesses like Salmonella. Even organic produce needs washing due to bacteria like Listeria. Strawberries, often pesticide-laden, should be soaked in baking soda. Sofia suggests rinsing all produce under cold water and scrubbing firm veggies with a brush for safety.
  • Vanilla Extract: Not the Mosquito Repellent You Thought
    Sofia clarifies that while vanilla extract's strong scent might mask human scents, it doesn't repel mosquitoes. Instead, she recommends lavender essential oil, which "messes with mosquitoes’ olfactory sensors." Mix 10-15 drops with water or lotion, apply every few hours, and pair with light clothing for effective protection.
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  • "Success hinges on creating seamless digital experiences that connect with consumers at crucial touchpoints. At EMPAVA, we do it differently by integrating data-driven marketing strategies with deep consumer insights, allowing us to not only increase visibility but also build meaningful relationships with our customers across their purchasing journey.

    This holistic approach has proven essential as modern consumers increasingly research and shop for home appliances online before making significant investments in their living spaces."

    Sofia Wang, Senior Performance Marketing Specialist
    EMPAVA Appliances

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